AMC Entertainment’s new CEO Adam Aron wants to appeal to more to millennials by letting them use their phones in theaters.
“When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear ‘please cut off your left arm above the elbow,’” Aron tells Variety. “You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.” Aron believes that AMC needs “to reshape our product in some concrete ways so that millennials go to movie theaters with the same degree of intensity as baby boomers went to movie theaters throughout their lives.”
The CEO is aware that his company is “going to have to figure out a way to do it that doesn’t disturb today’s audiences.” When asked whether there might be certain sections that allow texting, Aron replies “That’s one possibility. What may be more likely is we take specific auditoriums and make them more texting-friendly.”
do old ppl honestly think phones are stapled to our hands and we can’t control ourselves for longer than an hour and a half
i hate every literal thing about this right down to the condescending ceo
